Wednesday, 31 January 2018
Tuesday, 30 January 2018
Monday, 29 January 2018
Saturday, 6 January 2018
Evaluation Question 4 draft
Evaluation Question 4 How did you use media technologies in the construction and research, planning and evaluation stages?
There was a variety of technologies that we used throughout the process of making our media products. We began the whole course by setting up our blogs, we did this by using the website Blogger run by Google. Blogger allows us to share all our work with the teacher and gives us a chance to express our selves in different ways.
(Blogger logo)
The next main piece of technology that was used during the research stage was the search engine Google. I used Google so that i could research into existing media products, such as real adverts, digipaks and music videos. It was important that i carried out this research so that i could gain new ideas which would help me conduct my own media products. Once i had carried out my research i then uploaded the selected media products to my blog so that i could combined all the ideas together and analyse them to help me in the planning stage.
(google logo)
Also, during the research stage i used Youtube. This was became very useful to me as i was able to research about existing music videos. I did this by watching existing music videos from all genres so that i could gain some ideas which would help me produce my own music video. Using Youtube was a great advantage to me as i had access to thousands of existing music videos, which i was able to analyses for new ideas. By having access to this source of technology it made the process of planning for my music video very easy, as without it i wouldn't of been able to come up with some of the ideas that we put into our video.
(Youtube logo)
(snapchat logo)
To help market out band and media products we set up a twitter account. By having this it allows us to stay in contact with our fans to keep them up dated on regular news, such as tour dates, when new albums are dropping, gain more research and etc. This type of social media is very useful to us because it allows us to engage with fans.
(Twitter logo)
Once all the planning was completed it was time to start taking photos for our album cover adverts and digipaks. For this we wanted to use a camera that took high quality images so that our media products looked as professional as we could make them. As a result of this we decided to use a Panasonic Lumix GH5 camera. This camera was extremly easy to use which was very good for our group as none of us are use to using a camera. By having access to this camera it meant that we were able to get some great shots for our adverts and digipaks.
(photo of camera)
After taking all the photos i important them onto my Apple Imac so that i could selected the good photos and delete the bad ones, ready to start creating my media products. This method was extremely easy as i all needed to do was insert the SD into the back of the Mac and click download. All the images then came up onto my screen and i just needed to put them into specific folders.
(picture of apple mac)
By having all my photos that i wanted to use in folders this then made it very easy for when i started using Adobe Photoshop. This is a graphics editor software that is downloadable for mac and windows. I used Adobe Photoshop throughout the whole process of creating my music album advert and my digipak. This is because i am use to working on this software as i have been working with it for four years now. The software comes with hundreds of tools that make it very fun and easy to use, the layout of the system is very simple which is why i like working with it.
(photoshop image)
To create the final video we used two different software's. First of all we decided to use to Imovie as this was the default system designed by Apple, so we thought it would work very well, because we thought the link between the two Apple products (the Apple mac and Imovie) would correspond with each other, which was correct; as we found this stysem very easy to use when creating our draft music video. This system was good because it did everything we needed it to do, however, we gained information from other class members that another software, called Final Cut pro was much easier and better to use. As a result of this we decided to use it for our final music video. Final Cut pro was hard to get use to but after researching how to use it we found it much easier to use and it had a lot of effects/ tools to use. We thought it was important that the software that we were using had a lot of effects because this was on of our main ideas for our video.
(imovie & final cut pro image)
Friday, 5 January 2018
Evaluation Question 3 draft
Our first piece of feedback that we gained was for our
pitch, from our teacher and peers. Our peers were both male and female, age
17-18. Our feedback was mostly positive as we were told:
"Good song choice"
"Rooftop shots may be difficult due to lighting and
security issues" x2
"Security issues when filming on rooftop" x6
We then gained feedback from our teacher about our draft
music video. This feedback was really important to us as we wanted to take in
and acknowledge everything that our teacher was telling us, in order to make
our media product the best that it could be. As our teacher has great
understanding and experience in this subject, which allows us to have the best
feedback.
The feedback that we got was:
"Negative effects shots fit genre."
"Include text on the spine (Catalogue number, record
label, album title, artist)"
"Improve the size of the fonts"
Thursday, 4 January 2018
Evaluation Question 2 draft
During the creation stage of my two ancillary products and
my music video I wanted to make all my three products relate to each other in a
certain way. I chose three conventions to link between the three products;
these were the, costumes, fonts and the colour schemes.
Firstly, it was very important that I chose the right
costumes that fitted with our chosen genre. This meant that I needed to take
time in researching into what clothes existing bands in the Indie/rock genre
have worn, before in their own ancillary products and music videos. During my
research I found that the styling is very casual in which is what I tried to
carry across into all three of my media products. This is so that I kept all
the conventions of the Indie/rock genre realistic and recognisable. By keeping
this element the same throughout all three of my products this will help the
audience associate all of my products to one and other, as this is also a
common convention used in existing, professional media products. For example
Kasabian used this convention in their Eez-eh video, as they kept the same
outfits during certain shots and then changed for another which involved
different lyrics and camera angles, they then changed back into the previous
outfits when they went back to the other shots.
Secondarily, too keep all three of my media products
associated with each other I needed to keep the fonts that I had used similar
throughout all of my ancillary products and music video, this meant that I
needed to chose a font that was associated with the Indie/rock genre and used
it on both my diggipak and advert. The fonts that I used were bold and in big
sized writing for the titles. This was so that the words stuck out on the page
and were easily recognisable for my audience. This is important because I want
my audience to be able to see my products and instantly remember which album is
coming out and that it is my band. During my research I found that this type of
font is used throughout the indie/rock genre. This is another reason why I
chose to use this, because I wanted to use similar elements in my work so that
my products have the same conventions to fit in with the Indie/rock genre. On
my digipak I chose to use a basic white colour over a very bright pink, this is
because I wanted the words to stand out on the page. I then chose to use the
same style of font for my advert and again use the same colours to help it
stand out. For example bands like Kasabian and The Arctic Monkeys also used
these sharp, bold fonts in their media products.
Finally, I wanted to use the same colours throughout all
three of my media products, especially my advert and my digipak. This is
because I want my audience to be able to see the connection and instantly
recognise that it is a media product by The One Second Riot (my band). The
colours that I used in were pink, black and white. These colours are traditionally
used throughout the Indie/rock genre, which is one of the reasons why I chose
these, because I wanted to use the same conventions so that my work could
relate to the chosen genre. For example, Kasabian used pink and black for their
48:13 album and The Arctic Monkeys used black and white for their AM album
digipak and advert. This wasn’t the only reason for my decision; I also wanted
to use colours that are going to stand out to my audience’s eyes, as this is
very import when marketing my product, as I want to sell. As I didn’t use these
colours as much during my music video I still tried to add a small element of
this, by using the negative effects with the bright colours, in order to link
all three of my media products. I tried to link all three of these products in
order for my audience to recognise all three product belonged to my band.
Wednesday, 3 January 2018
Evaluation Question 1 draft
Before we started filming any part of our music video it was very important that we carried out research from previous media products, to help us come up with ideas for our own project.
When planning for our music video it was very important that we all chose which genre we wanted to base our product around. After researching and discussing the many different genres, it was clear to our group that we wanted to choose the Indie/rock genre. There were several reasons why we chose this genre. One of those is that we all have a good understanding of some aspects in this genre, for example; some of us knew about the different styling of which the artists wear in this genre, which we felt would come to a great advantage for us when choosing what clothes to wear in the final video. We also felt that other genres could be too challenging for us and could cause too many problems when creating the video. For example, the majority of our group listens to the Hip-Hop/Rap genre on a daily basis; therefore we felt that this genre would be the best to use. However, we realised that this specific genre would force ourselves to challenge too many of the existing conventions in the Hip-hop/rap genre which could end up jeopardising our final grade. Due to this factor we felt as a group we should stick to a genre that we could still challenge the conventions but also keep it noticeable to our chosen genre.
From our research in looking at the three different types of music videos, which are narrative, disjunctive and performance videos, we were able to come to the conclusion that we should create a performance video. This decision was prompted by various existing performance videos that other male bands, like ours, have created in the past. For example, the band Kasabian used this type of video for the song ‘Eez-eh’ and Oasis used it for the song ‘Wonder wall’. We decided to use this type of music video because we felt that the conventions involved would help us create an extremely good quality final video, as we would be able to experiment and challenge other media products that already exist. Also, as we had limited space and props to carry out the filming for our music video we decided that a performance video would be best for us. This was because we only have access to guitars, drums and whatever props we had at home or could buy for a small cost, due to our small budget. Having a small budget wasn’t a problem, as from a lot of existing Indie/rock music videos they seem to look like they have been filmed on a small budget as well, for example, in the Kasabain Eez-eh video they have used one studio throughout the whole video. This was an idea that stood out for us as this was similar to our own situation, as we were unsure whether to use an outside back drop or to use the school studio. Also, in the same video Kasabian used some wacky props. We took this into consideration and decided we wanted to follow the same conventions by using some of our own crazy, out of the blue props, such as the cars and baseball bat. We also decided to challenge the conventions the Indie/Rock genre by having wacky outfits. We felt that if we did this it would make our product stand out from existing products and challenge however, this was beneficial to us because these types of props, such as guitars and drums are used frequently throughout the Indie/Rock genre.
The research didn’t stop there; we then needed to start thinking about what we were actually going to do during the video. Because we had already chosen to carry out a performance video we decided to take inspiration from big name bands in the Indie/Rock genre. For example, we looked at previous videos by Kasabian, Oasis, Arctic Monkeys, Snow patrol and several others. We pin pointed and selected different parts of existing media products and started to create our story board. From what we found out, is that many previous Indie/rock music videos are very energetic, and has the band members moving around and getting up close to the camera, such as the ‘Eez-eh’ music video by Kasabian. As a result of this we wanted to challenge these conventions and use some of these ideas in our own work by using a lot of movement in our video and getting the group to get up close to the camera. A big part of our work was that we wanted to express this through the use of facial expressions and over the top dancing to match the up beat rhythm.
In any visual media product such as a music video, the camera angles are extremely important and we took this convention into account. We looked at what professional bands such as Kasabian and Oasis have done in the past and tried to challenge them. As a result of this we used a lot of hand held camera shots with different angles, and also we used several static shots.
The final stage of the production of our media product was the editing stage. At this stage we traced back to our research so that we could gain some ideas for different types of editing to help our media product stand out from existing products. During our research we came across a performance video which had used extreme editing shots with a lot of negative effect filters in. The use of these filters made the videos stand out and caused us to use them in our own media product. However, to make our media product stand out from our inspiration we chose to play around with the effect and use a variety of different filters and colours, to help ours stand out over the rest.
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