Album cover advert analysis

Kasabian advert analysis from GeorgeAnderton21

Album cover advert analysis

AM advert analysis from GeorgeAnderton21

Album cover advert analysis

Digipak development

For my digipak i started off with a plain blank screen and downloaded the template.

I looked at all the different colours that i could use and what existing bands have used in this genre. When i came across this shade of pink it really caught my eye and i felt it looked really good once you add some black and white to it. By having a bright colour like this, it will also capture the audiences eye, which is important as that is how you will sell you product.

I chose to fill the back and the front cover with the same colour pink because i wanted to keep it looking simply yet effective. I then search for different fonts to use; i wanted one that suits the genre but also looks different to anything anyone else who/has used. When i came across this font i fell in love with it and thought it looked really good in white against the pink background. I wanted to keep the writing clear because it is important for the audience to be able to read the words. I chose to have the title of the band and the title of the album on the front cover so that our audience can notice us. I use the shadow effect on the "1 Second Riot" on the CD because i felt it looked different to anything that i have seen in my research. 

I then used the same font again for the back of my cover because i wanted to keep to a maximum of 3 fonts so that the digipak looks neat and tidy. I added the bar-code and record label sticker on the back to follow the conventions of a professional dipipak. Also i added on all the legal writing underneath the song names. I stuck to only having eight songs on my album because this is what Kasabian and Oasis have done in the past, so therefore it fits with the genre.

After i finished the back of the digipak i then created the spine. I chose to do this in a dark black because i liked the idea of using three colour, pink, black and white. On the side i rotated the wording so it correct and easy to read when you have the album stacked up. On the spine i have wrote the cataloger number, album name and band name, i did this because the fit the correct conventions but also to allow people to read the pack without having to get it off the shelf. I used a different font for this because i needed to be more easier to read on a smaller area, also i did not want to over use it, as i have already used it a lot. 

Next, i added a picture of the band on the front cover, this is to added an effect and to show who we are.

To fill the space inside i chose a picture that i took and edited to make it stand out my more and to fit with the rest of the digipak. I also chose to make it look blury as i wanted to make it fit with the CD. 

Digipak analysis

The Ariana Grande digpiak for the album ‘My everything’ has a very simplistic as the colour pallet for this is black and white. This is a common palate used by Ariana as this signifies her genre, which is pop. Also, the use of a dark back ground highlights the main image of Ariana which is normally what the artist aims to do as they want to promote them selves to sell the album. As well as that, it is important that the customer can put an image to her name, as she is more of a new artist, unlike artist such as Kasbain where they don’t necessarily need to use an image as they are such a well known band. By using these two colours is gives the album a very sophisticated and classy look, which is always a positive as it suits the artist due to her styling and brand image.

The camera angle of the artist in the main image has been taken in away that it shows her feminine side due to it being a quite feminine pose. This could be because her intended audience is mainly females so she is trying to connect with her customers, which identifies the album as being more girly. In correlation to this, the artist is wearing an outfit that suits a feminine stereotype, which is that girls like to have an outfit that matches and looks girly, for example she is wearing a black top and black shorts with some white heals. The artist in this case is wearing little clothing, showing a lot of skin off on her leg, this could be to attract a male audience to the album to promote it even more.

The artist has followed the conventions of common media products, for example she has writing the title of the album across the middle of the page. This is so that the customer can recognise which album is on sale and will instantly be able to remember it for future reference. The title is writing in a very feminine text which again corresponds with the rest of the digipak, as her intended audience is mainly females, but also he artist her self is a female. She has also used the rule of thirds by placing the image and writing in the centre of the page, this makes it stand out to the customer’s eyes to help promote the album.

Digipak analysis

The colour palette of the Kasabian digipak for their album 48:13 is very simplistic as it only consists of two colours, pink and black. The use of the pink is very effective as it makes the album stand out on the shelf over any competitors. It is also a very unusual colour to have which would make the customer think twice about it, which could determine why they bought it. The use of the bright pink is also very energetic which relates to the style of Kasabian. The use of the black, bold font makes the writing stand out, which is important as you want the customers to be able to recognise the writing from a distance and to instantly know its Kasabian. The writing consists of the band name, album title and the track list. This is an important convention to have on a digipak as this is the key information that needs to be shared with the customers so that they can remember the bands name and etc. The font that has been used by Kasabian is a trade mark font; this font gets used throughout many of their other albums. They have done this so that they can be recognisable even if they didn’t put their band name on the cover. They will use this font throughout all of their media products for this specific album so that customer recognises the album immediately and link it to Kasabian. This will then keep replaying in the customers mind and hopefully force them to buy the product, and could potentially attract more customers.

Kasabian have used the same font and colours for the track list on the back cover, this specific font is again very simple, but effective. They have used a black, bold font that will stand out over the pink back ground. This makes it easy to read and stands out to the customer’s eyes, helping it sell. This will also attract potential customers which are exactly what Kasabian aims to do, as they are trying to sell the product and increase their fan base.

Unlike many other bands Kasabian haven’t included a main image, or any image at all on this digipak. This is because there is no rule to say that they need to, as many other artist have done this as well, for example Coldplay ‘Mylo Xyloto’, Pinkfloyd ‘Dark side of the moon’ and ACDC ‘Black ice’, and these all albums that are very popular.

Kasbain have followed other conventions of this media product as they have included the rule of thirds. They have applied this buy placing the text in the centre of the page with leaving two other thirds either side. This allows the text to stand out and be captured by the customer’s eyes. This convention has also been used on the back as the track list is placed centrally, having the same affect as the front cover does. Kasabian have also included a barcode as this vital so that customers are able to purchase the album. The record label and distribution logos have been added to the back on the album in the bottom left corner, as these are requirement set by the companies, for promotional purposes.

Digipak analysis

The Arctic Monkeys album ‘AM’ has a very simplistic front cover for its digipak, as the colour pallets they have used it very simple and plain colours, such as black and white. This is because they have wanted to keep the same colours used throughout all of their media products, for example on the album advert; the colours are black and white as well. They have done this so that the customers recognise and link the two products together which will help promote and sell the product. This is because the customers will instantly see these products, link them together and remember that Arctic Monkeys are bringing out a new album. Also, this chosen colour scheme is commonly used throughout the alternative rock genre, which keeps this album stuck to the conventions that Andrew Goodwin stated. This front cover consists of no main image apart from a sound wave. This makes the album stand out from the crowd as a lot of albums on the shelves have main images. During an interview the lead singer of the band, Alex Turner mention that the sound wave looks like a bra, this relates to the songs within the album that the majority of them talk about females. In correlation to this, there is no band name on the front cover, this is due to the fact that this image was created by the band so customer can instantly relate the album with The Arctic Monkeys; also, as The Arctic Monkeys are such a well known band, they don’t need to display a main image of themselves as fans/customers already know who they are and what they look like. The artists have used the rule of thirds for this album cover, as they have used this different type of main image in the centre of the page.

The back of the digipak contains the track list, this is important because the customers want to know what songs are included on the album, as they may have heard some signals before the album was released. This helps sell the product as some customer may like certain signals and would help towards their reason of buying the full album. Also, it allows customers to know what songs they are listening. The fonts that have been used on the back cover are fonts that have been used throughout the alternative rock genre; they have done this to keep the album under their chosen genre. The font that has been used is the same that has been used on their advert, this is again been done so that customers/fans can relate the two products together. The font is also is easy to read as it is a clear, white font on a black back ground. This has been done so that the words stand out to the publics eyes and that it is easy to read, otherwise this product could be hard to sell. The Arctic Monkeys have stuck to another convention stated by Andrew Goodwin; this is that they have included the record label at the bottom of the page. This is important because this is a demand of the record label so that they get marketing and promotions they want. This is so that future artists can see what record label produced this album and can use their work in the future, which will give them work and a source of income.

Draft music video feedback

We got positive feedback on this shot because the negative colour fits our chosen genre. As a result of this we will be keeping this editing for our final video, but also we are going to add in this effect more when it is just shots of cam and jack. 

For this shot we got positive feedback as the camera transition from myself to Josh works really well. Therefore we are going to take this and try and use more off it. 

For our opening shots we are going to add a big, bold, colored title over this blank screen to introduce the band and the song. This title will simply say "1 Second Riot" and "EEZ-EH". This is going to make our music video look more professional. 

As well as that, we are going to try and avoid using static camera shots because these do not fit our chosen genre. So as a result of this we are going to analysis more of Kasabians, Oasis and the Arctic Monkeys music videos to see what camera angles they have been using. From already doing some research, i have found that they use a lot of close up shots of the lead singer. We are also going to take out the shots that involve the car and try and speed up the editing and movement. To ensure that we get all marks possible we must make sure that our video last for at least 2 minutes and 30 seconds.

Album cover advert production

This my album cover advert production. i started off with the black screen as i wanted to keep the background a dark colour to make everything else stand out around it. Next, i searched for a font that was basic yet it will stand out. I decided to have "1 Second Riot" written at the top of the page so that the audience know who is bringing out the album. After that, i decided to add an effect to the band name in order to make it stand out more by catching the audiences eye with a sharp pink, because this stands out over the black background. Also, i wanted to create the shadow look because i have also used this on my digpiak. I have done this because when the audience sees the advert they will think of the digipak as well, helping it sell. At the bottom of the page i have added in the name of the album and when it is released. This is so that my audience knows the name for when it is released. Next, i needed to find a photo for my advert, i was going to use one of Jack but i was unable to do this. Therefore i wanted to use my skills and try and create a image that i haven't seen before; this is then when i came up with the idea of using my face behind a palm of hands. I then wanted to experiment with the colours and changed the back ground to white. However, i am going to stay with using the original as you cannot see the name of the band as well, which is not what i want, because the audience needs to see the band name so that i can sell my product.

Draft Music video

Story board and planning for the final music video

This was our final storyboard that we followed and to look when filming our final shots, for our final video. This story board is different to our story board because this does not include pictures. The reason behind this is because we felt that it became very time consuming, we also found that our ideas changed a lot during our filming of our draft. We also had a rough idea of what we wanted to film, and then we would adapt it slightly on the day. Also, the way that we had planned out music video go, is very flexible as we wanted to just create some funky dance moves on the spot, this would have made the story board very hard to drawl. Also, we knew that our video was going to consist of a lot of fast paced editing and different effects; this would have also been very hard to draw on the story board.  As a result of this we only included the initials of our names on the specific scenes that we would each take part in. For example, J = Jack, JB = Josh, C = Cam, G = George.

 We included different colour boxes in the top left corner of each square; this is our outfit’s key. Each other was a key for the different outfits that we needed to wear. For example, the red box scenes would of been the outfits that we needed to wear on filming day 1 and the blue box for filming day 2 and etc. This made filming very easy and made a positive impact on our work as it helped us to be organised. This also helped us in the editing stage as we were able to trim each red scene and put them in a folder, name red scenes. This sped up the editing as it made it a lot easier, due to the fact that we could just look at the story board and insert the different coloured scenes in the correct spots.

Day 6 filming

Today we went out into Lutterworth to get the car shots filmed. We only managed to get a few clips recorded though as we were running out of time. As a result of this we are going to replace these shots with a blank screen. Filming today didn't go as smoothly as we hope as we get getting interrupted by other traffic and the lighting for the shots kept changing.

Day 5 filming

Today we went out into Lutterworth to continue our filming. The filming today ran really well as we achieved to record all the shots we wanted.

Here are some images of behind the scenes from today's filming.

Day 4 filming

Today we did some more filming for the blue outdoor shots. The filming went went well as we managed to get all the shots done that we planned for. However, we did have some interruptions with traffic and people walking past, but we did expect this as we were filming in the town.

Day 3 filming

Filming today for the third time has been the best so far. We have changed location from the studio to the country park in Lutterworth. These shots included me and the other members of the group dancing around on the bench. We also took some other shots that involved using props such as milk.

Filming at a new location was very fun and allowed us to experiment with our work. But it was the first time we had used a natural lighting and background for our music video. As a result of this, we did have a few difficulties though where the camera wasn't focusing and trouble with the wind. However, we knew we were going to have these issues, so we tried to avoid recording on day where the sun light was bright and only recorded our shots when the wind had died down.

Week 8 9th October - 15th October

Filming day 2

 Today we began filming the red box shots on the story board. These shots were of me and the other members in the group dancing around and doing random acts during the shots. The filming today was very easy as we all knew what to record and the exercise ran very smoothly. This is why having a storyboard is extremely important because it has helped us dramatically with our filming. Today we were able to get a lot of shots done in a short space of time.

Album advert draft

This was my draft for my album cover advert, i chose to do this design because i thought the picture fitted really well with my chosen genre. I liked the idea of using dark colours the background because i have seen some great adverts that have gave me inspiration. However, i will need to change this design for protection reasons, as my model was topless, hens the white box.

Prop ideas

During the planning stage of this project we decided that we wanted to involve props during our video, this is because this will make our video stand out more and look better with more props. This is because we researched into existing media products in this genre and others, and we found that a lot involve props. Therefore, we came to conclusion that we needed this. We wanted to choose props that are very random and wacky which corresponds with our song and genre. Below is a list of props that we have thought about…

Pack of cards

Sunglasses

Guitar

Golf club

Edible food

Mask

Wigs

Chair

Hats

Sports fan cushion finger (if found)

Boxing gloves

Cooking equipment (frying pans etc)

Costumes

Pillows

Drum equipment

Bongo

Tambourine

Dolls

Mario kart steering wheel

Teddy bears etc

Rip stick

Day 1 filming

Today we started our first day of filming for our draft music video. As a group we decided that we should start filming all the studio shots before we do any others. This is because these shots are the easiest and can be done immediately.

The day started with us looking at the storyboard so that we could work out what shots were needed to be filmed. We then got into our chosen outfits and recorded each shot as they come. This activity wasn't new to us as we had already done some filming in the past, but we defiantly learnt new skills on how to set the lighting up so it doesn't look bad on the camera. I found this exercise very fun as the ideas were all our own and bringing it to life feels great.

Week 7 2nd October - 8th October

Rule of thirds

Rule of thirds is used in video and film production. It is used in the way that the frame is divided into into nine imaginary sections, as shown in the image to the right. This is used to create reference points which acts as guide lines for the framing. This helps to conduct a good music videos as it keeps the viewers interest because of the positioning of the character alters throughout the shots. When filming you should try and keep the point of interest at 1/3 or 2/3 of the way across the frame, rather than in the center.

Filming Schedule

OCTOBER

Monday the 9th. Blue shot filming. After school.

Wednesday the 11th. Black shot filming. Lunch time.

Friday the 13th. Red shot filming. Lunch time.

Green shot filming to be confirmed.

Story board key

* = Studio location
+ = Outdoor location

Different coloured boxes in corners of frames = different outfits

Frames with no coloured boxes (outdoor ones at the end of story board) wear blue box outfits.

RED box
Jack - Pink sweater. Sunglasses. Blue jeans. Trainers
Cam - White polo. Blue jeans. Trainers.
George - Black jeans - White tape. Blue Jacket. Trainers.
JB - Stone island top. Blue jeans. Trainers.

BLUE box
Jack - Vest. Trainers. Trunks.
Cam - Mink. Black jeans. Trainers. Sunglasses.
George - Blue jeans. No top. Safari hat. Sunglasses. Trainers.
JB - Sunglasses. Short shorts. Blue jacket. Trainers.

GREEN box
Jack - Pink shirt. Black jeans. Brogues
Cam - White shirt. Blue jeans. Brogues
George - Shirt - white. Black Trousers. Brogues
JB - White shirt. Blue jeans. Brogues

BLACK box
Jack - Sunglasses, Black sweater.

Letters in brackets are initials of who is in the shot.
J = Jack Astill
C = Cam Quinn
G = George Anderton
JB = Josh Ballard

Numbers positioned top left of text below frame = time in the song for which the shot takes place

Risk assessment

1. Situation 

Using a tool such as a sledgehammer to smash a watermelon.

Risk 

The tool makes contact with a person or another object it wasn't intended to hit.

Solution for prevention of risk 

Make sure the area the swing is taking place is clear of people and other unintended targets.

2. Situation 

Shots from within the car when its driving.

Risk 

The driver becomes distracted and loses control of the car.

Solution for prevention of risk 

Ensure the driver keeps up his concentration and no one speaks to him or touches him.

3. Situation 

Milk being poured on George.

Risk 

The wet surface caused by the situation could cause someone on set to slip over and injure themselves.

Solution for prevention of risk 

Make sure everyone on set is aware of the wet surface and is cautious of it.

4. Situation 

Doors being shut when people are entering the car in shot.

Risk 

Someone gets their finger, hand or foot trapped in the door.

Solution for prevention of risk 

Ensure that when filming, everyone opening and closing car doors is being cautious of potentially harming themselves and avoids the hazard.

Photo Shoot pictures

Week 6 25th September - 1st October

Animatic

Week 5 18th September - 24th September

Week 4 11th September - 17th September

Pitch feedback

All of age ranges 17-18 years old.

Male and Female

Positives:

"You have the space to be creative"

"Good song choice and inspiration"

"Some interesting location ideas and interesting band name"

"Good styling ideas and song choice" x2

"Ideas match the styling"

"Ideas match the genre" x3

"Well thought out idea"

Negatives:

"Rooftop shots may be difficult due to lighting and security issues"

"Security issues when filming on rooftop" x6

"May need a back up location if rooftop shots are not possible"

From looking at our feedback we have decided to ignore "you have space to be creative". We will ignore this because we feel that this is giving us no information on how to improve or adapt our music video. 

As we have had a lot of negative feedback about how taking rooftop shots will be difficult. This has made us change our minds about our filming location as we do not want to put stress on our selves about finding a suitable rooftop, also we do not want to get in trouble with the police or security.  As a result of this we have looked at new locations.

Pitch

Song choice

Eez-eh – Kasabian

Genre

Rock/ Alternative Rock

Band Name

1 Second Riot

Style of video

Performance Video

Video Inspiration

Oasis – Supersonic

Kasabian – Eez-eh

Oasis – Don’t look back in anger

Locations

Rooftop, Town - Leicester or Rugby  

Studio at school

Field/Dirt track

Woods

Country park

Styling

Kasabian Styling. Nothing too extreme.

Lighting ideas

Studio Lights

Advice from teachers on lighting for outside locations.