Digipak analysis

The Ariana Grande digpiak for the album ‘My everything’ has a very simplistic as the colour pallet for this is black and white. This is a common palate used by Ariana as this signifies her genre, which is pop. Also, the use of a dark back ground highlights the main image of Ariana which is normally what the artist aims to do as they want to promote them selves to sell the album. As well as that, it is important that the customer can put an image to her name, as she is more of a new artist, unlike artist such as Kasbain where they don’t necessarily need to use an image as they are such a well known band. By using these two colours is gives the album a very sophisticated and classy look, which is always a positive as it suits the artist due to her styling and brand image.

The camera angle of the artist in the main image has been taken in away that it shows her feminine side due to it being a quite feminine pose. This could be because her intended audience is mainly females so she is trying to connect with her customers, which identifies the album as being more girly. In correlation to this, the artist is wearing an outfit that suits a feminine stereotype, which is that girls like to have an outfit that matches and looks girly, for example she is wearing a black top and black shorts with some white heals. The artist in this case is wearing little clothing, showing a lot of skin off on her leg, this could be to attract a male audience to the album to promote it even more.

The artist has followed the conventions of common media products, for example she has writing the title of the album across the middle of the page. This is so that the customer can recognise which album is on sale and will instantly be able to remember it for future reference. The title is writing in a very feminine text which again corresponds with the rest of the digipak, as her intended audience is mainly females, but also he artist her self is a female. She has also used the rule of thirds by placing the image and writing in the centre of the page, this makes it stand out to the customer’s eyes to help promote the album.