Digipak analysis

The Arctic Monkeys album ‘AM’ has a very simplistic front cover for its digipak, as the colour pallets they have used it very simple and plain colours, such as black and white. This is because they have wanted to keep the same colours used throughout all of their media products, for example on the album advert; the colours are black and white as well. They have done this so that the customers recognise and link the two products together which will help promote and sell the product. This is because the customers will instantly see these products, link them together and remember that Arctic Monkeys are bringing out a new album. Also, this chosen colour scheme is commonly used throughout the alternative rock genre, which keeps this album stuck to the conventions that Andrew Goodwin stated. This front cover consists of no main image apart from a sound wave. This makes the album stand out from the crowd as a lot of albums on the shelves have main images. During an interview the lead singer of the band, Alex Turner mention that the sound wave looks like a bra, this relates to the songs within the album that the majority of them talk about females. In correlation to this, there is no band name on the front cover, this is due to the fact that this image was created by the band so customer can instantly relate the album with The Arctic Monkeys; also, as The Arctic Monkeys are such a well known band, they don’t need to display a main image of themselves as fans/customers already know who they are and what they look like. The artists have used the rule of thirds for this album cover, as they have used this different type of main image in the centre of the page.

The back of the digipak contains the track list, this is important because the customers want to know what songs are included on the album, as they may have heard some signals before the album was released. This helps sell the product as some customer may like certain signals and would help towards their reason of buying the full album. Also, it allows customers to know what songs they are listening. The fonts that have been used on the back cover are fonts that have been used throughout the alternative rock genre; they have done this to keep the album under their chosen genre. The font that has been used is the same that has been used on their advert, this is again been done so that customers/fans can relate the two products together. The font is also is easy to read as it is a clear, white font on a black back ground. This has been done so that the words stand out to the publics eyes and that it is easy to read, otherwise this product could be hard to sell. The Arctic Monkeys have stuck to another convention stated by Andrew Goodwin; this is that they have included the record label at the bottom of the page. This is important because this is a demand of the record label so that they get marketing and promotions they want. This is so that future artists can see what record label produced this album and can use their work in the future, which will give them work and a source of income.