Digipak analysis

The colour palette of the Kasabian digipak for their album 48:13 is very simplistic as it only consists of two colours, pink and black. The use of the pink is very effective as it makes the album stand out on the shelf over any competitors. It is also a very unusual colour to have which would make the customer think twice about it, which could determine why they bought it. The use of the bright pink is also very energetic which relates to the style of Kasabian. The use of the black, bold font makes the writing stand out, which is important as you want the customers to be able to recognise the writing from a distance and to instantly know its Kasabian. The writing consists of the band name, album title and the track list. This is an important convention to have on a digipak as this is the key information that needs to be shared with the customers so that they can remember the bands name and etc. The font that has been used by Kasabian is a trade mark font; this font gets used throughout many of their other albums. They have done this so that they can be recognisable even if they didn’t put their band name on the cover. They will use this font throughout all of their media products for this specific album so that customer recognises the album immediately and link it to Kasabian. This will then keep replaying in the customers mind and hopefully force them to buy the product, and could potentially attract more customers.

Kasabian have used the same font and colours for the track list on the back cover, this specific font is again very simple, but effective. They have used a black, bold font that will stand out over the pink back ground. This makes it easy to read and stands out to the customer’s eyes, helping it sell. This will also attract potential customers which are exactly what Kasabian aims to do, as they are trying to sell the product and increase their fan base.

Unlike many other bands Kasabian haven’t included a main image, or any image at all on this digipak. This is because there is no rule to say that they need to, as many other artist have done this as well, for example Coldplay ‘Mylo Xyloto’, Pinkfloyd ‘Dark side of the moon’ and ACDC ‘Black ice’, and these all albums that are very popular.

Kasbain have followed other conventions of this media product as they have included the rule of thirds. They have applied this buy placing the text in the centre of the page with leaving two other thirds either side. This allows the text to stand out and be captured by the customer’s eyes. This convention has also been used on the back as the track list is placed centrally, having the same affect as the front cover does. Kasabian have also included a barcode as this vital so that customers are able to purchase the album. The record label and distribution logos have been added to the back on the album in the bottom left corner, as these are requirement set by the companies, for promotional purposes.