Evaluation Question 3 draft

 Feeback is key when creating a media product because it helps shape and improve the final product so that it aims to please the customers, in this case the fans. It also shows you that the customers are valuable to you as you are asking for their opinions.

Our first piece of feedback that we gained was for our pitch, from our teacher and peers. Our peers were both male and female, age 17-18. Our feedback was mostly positive as we were told:

 "You have the space to be creative"

"Good song choice"

 "Some interesting location ides and interesting band name"

 "Good styling ideas and song choice" x2

 "Ideas match the styling"

 "Ideas match the genre" x3

 "Well thought out idea"

 The negative feedback was:

"Rooftop shots may be difficult due to lighting and security issues" x2

"Security issues when filming on rooftop" x6

 We decided to ignore some of the comments from our teacher and peers as we felt that they didn't criticise or help us in anyway. For example; "You have space to be creative", this comment was nice but gave us something to work with. However, comments such as "Good song choice" let us know that our audience feel we have chosen a good song which means that we don't need to re-think about our idea. Also, comments such as; "Rooftop shots may be difficult due to lightening and security issues" made us think about different filming locations which would benefit us more. This then made us realise that we need a back up location.

We then gained feedback from our teacher about our draft music video. This feedback was really important to us as we wanted to take in and acknowledge everything that our teacher was telling us, in order to make our media product the best that it could be. As our teacher has great understanding and experience in this subject, which allows us to have the best feedback.

The feedback that we got was:

 "Consider opening with a bold fluorescent title card, like existing Indie/Rock bands have used."

"Negative effects shots fit genre."

 "Nice transition from George to Josh – why not include the whole band in this sequence?"

 "Avoid using the milk shots as this is too obvious on the ‘turning my milk sour line’."

 "we need a greater variety of props included in our video."

 "Outside (field) shots dont suit our chosen genre."

 "Look at the off camera shots in Oasis Whatever for candid band shots as well as close up Liam vocals (colour only) for Jack’s singing."

 "Avoid static camera shots, add more energetic movement shots in"

 "Avoid including a car. It doesn’t work."

 "Ensure video lasts a minimum of 2:30"

 The first comment that was given to us about "Consider opening with a bold fluorescent title card, like existing Indie/Rock bands have used." made us consider using this affect in our video because it is common component of Indie/rock music videos. As we a result of this we thought that it would be a great idea to use this in our own work, as we wanted to create a realistic media product. Therefore, this specific feedback given to us was very useful. Another comment that was very useful to us was that the "Negative effects shots fit genre." this indicated to us that our music video was following the correct conventions, which is exactly what we aimed to do. This is so that our music video falls under the indie/rock genre and not another genre that we didn't aim to match. A positive comment, such as "Nice transition from George to Josh – why not include the whole band in this sequence?" is always useful as we can extend from this to add in more shots that match these. As a result of this we decided to add in more transitions of the band to make a positive improvement to our video. Once we had seen the comments, "Avoid static camera shots, add more energetic movement shots in" and "Avoid including a car. It doesn’t work.", we decided to listen to our teacher and replace these shots with new shots. This is simile because we have belief in our teacher as he has a lot more experience in what makes a good music video. To follow the rules that the exam board have set us we decided to listen to the advice that our teach gave us about ensuring our video lasts a minimum of 2:30 minutes, we made our final music video around the 3 minute mark so that we didn't lose any marks.

 We also gained feedback on our digipak draft from our teacher. This feedback was again very useful as it helped me develop my digipak to a better standard, that also fits better with my chose genre. The comments that were given to me were:

"Include text on the spine (Catalogue number, record label, album title, artist)"

 "Take the album name off any panels apart from the cover"

 "Fill all the panels, have no plain ones."

"Improve the size of the fonts"

 Once we had uploaded our final music video to YouTube we then waited for the feedback. The feedback from our teacher included comments such as, “I enjoyed the use of filters and negative effects, i also like accuracy of the lip syncing and the tempo of the editing fits the song and genre better. Great improvement from the draft”. This reassured us that we had made a great improvement from our draft as our teacher knows exactly what to look for and what needs changing. As well as that, we also gained feedback from a YouTube comment by Tikikiti, this comment was "Hi George Anderton!  We liked your video of Eez-Eh by Kasabian "Eezeh" - Final Video.  Great camera moves, color editing, creative editing, fast-paced cutting, lighting, lip sync, music interpretation, overall creativity, special effects, and use of abstract imagery.  Look forward to seeing more of your videos.  Tikikiti". Again this comment gave us great confidence that we have created a good piece of work. The video has also got 6 likes and no dislikes.